Facial recognition technology measures and matches the special qualities like eyes, nose, checks and all other facial muscles for the reasons for distinguishing proof or verification.

Facial recognition is now playing a prominent role in every aspect of life. But still, facial recognition is vividly researched area in biometrics technology.

The Technology has taken a huge leap into identification and authentication process through facial recognition. Now a days, shopping malls are installing face-scanning technology to target advertisements to individual customers at the till. In this technology, the advertisers use Amscreen’s camera to identify a customer’s gender and approximate age.